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:: Alpine-Property faced something of a challenge when they set up as one of the first international estate agents in the Alps. Not only had the established French agencies been operating in the region for many years, but they also had the advantage of offices in every major Alpine town – a luxury that as a web-based company Alpine-Property simple didn’t enjoy.
:: ArtificialSerendipity came on board early in the brand’s life, helping it overcome these barriers to quickly become one of the largest estate agents in the Alps.
:: Our first task was to create a clear and compelling brand identity. We created a modern interpretation of the classic Alpine chalet shape and adopted a vivid magenta colour scheme to quickly set the brand apart against their more traditional rivals. Particularly on the striking ‘for sale’ signs that we also provided.
:: However, with only an online shop window, our most important role was creating a truly modern web experience. From buying guides to cost calculators to 360 degree virtual tours of each property, Alpine-Property.com redefined what to expect from an online estate agent.
:: But an estate agency is only as good as the properties it has on its books. With this in mind, we created a small book that was used to map out ‘the Alpine Property difference’ to prospects.
:: We also provide ongoing marketing support, covering everything from their press advertising to exhibition spaces to
:: ArtificialSerendipty continues to work with Alpine Property. And Alpine Property continues to set the standard that other estates agents have to follow.
:: Click here to see the work »
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