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:: ArtificialSerendipity was set up by Alex Lewis. It’s possibly the biggest communications agency in all of Morzine.
:: Alex grew up in the Yorkshire village of Holmfirth, where he was lucky enough to rub shoulders with the Last of the Summer Wine cast on an almost daily basis. He read geography at Durham University, managing to bag a First Class honours degree, the Royal Geographic Society Award for a dissertation and his future wife in the process.
:: He’s worked with brands ever since. As a brand planner, he’s been lucky enough to work at some good agencies and advise some big brands on their communications strategy. Clients such as Guinness, GlaxoSmithKline, Diageo, the WWF, the Co-operative Bank, Yorkshire Water, BP and all manner of Mars brands. There’s some of that sort of stuff here.
:: As a one-man band, he’s created identities and branding for a heap of smaller brands, most noticeably in his adopted home of the French Alps. There’s some of that sort of stuff here.
:: Alex now spends most of his time in the mountains with his wife, young son and two bald cats. But he’s never more than a plane journey from London, where he continues to provide freelance brand planning to all and sundry.
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