HOME - :: Slow Chalets provide holidays that are steeped in the Slow travel philosophy; they help holiday makers truly experience the mountains around them. ArtificialSerendipity was on hand from the beginning, creating an identity, website and marketing materials that reflected this. :: For the logo, we wanted something that represented the Slow way of thinking, but at the same time was also flexible enough to be deployed in all the different places where it had to live. Combining the simple cross of the local Haute-Savoie coat of arms with equally clear type did the trick. And also meant that there wasn’t a mountain image in sight. :: The distinctiveness of its look gives the logo a real flexibility. Subtle changes can be used to highlight other Slow properties; the ‘Slow Blog’, ‘Slow bathing’, ‘Slow apartments and so on. :: With their environmental credentials top of mind, Slow Chalets were also keen to avoid unnecessary waste in their marketing materials. ArtificialSerendipity’s answer was to develop ‘print your own stationery’; a traditional rubber stamp was used to take the identity onto letterheads, welcome packs and even the egg-boxes guests receive on their first morning. :: ArtificialSerendipity designed a website that made full use of the stunning photography of the chalets and the region. And a distinct tone of voice was carried through from the site to the blog and even onto their business cards. :: Click here to see the work » -

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:: Slow Chalets provide holidays that are steeped in the Slow travel philosophy; they help holiday makers truly experience the mountains around them. ArtificialSerendipity was on hand from the beginning, creating an identity, website and marketing materials that reflected this.

:: For the logo, we wanted something that represented the Slow way of thinking, but at the same time was also flexible enough to be deployed in all the different places where it had to live. Combining the simple cross of the local Haute-Savoie coat of arms with equally clear type did the trick. And also meant that there wasn’t a mountain image in sight.

:: The distinctiveness of its look gives the logo a real flexibility. Subtle changes can be used to highlight other Slow properties; the ‘Slow Blog’, ‘Slow bathing’, ‘Slow apartments and so on.

:: With their environmental credentials top of mind, Slow Chalets were also keen to avoid unnecessary waste in their marketing materials. ArtificialSerendipity’s answer was to develop ‘print your own stationery’; a traditional rubber stamp was used to take the identity onto letterheads, welcome packs and even the egg-boxes guests receive on their first morning.

:: ArtificialSerendipity designed a website that made full use of the stunning photography of the chalets and the region. And a distinct tone of voice was carried through from the site to the blog and even onto their business cards.

:: Click here to see the work »

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