HOME - :: Alex is a brand planner by trade, armed with years of experience across a variety of categories and brands. Back in the day, he was a strategist for CSR brand consultants 3CV in Manchester, developing ethically based campaigns for good northern brands like the Co-operative Bank, the Mines Advisory Group and Opera North. He wrote about how to research ethical consumers in a book called the Ethical Consumer. Best of all, he did some really interesting stuff for Yorkshire Water that produced results for both the brand and the children of Yorkshire.:: When London beckoned, he winged his way down to Ogilvy to work as planner on fancy global brands like American Express, Lucozade, the WWF and BP. He never forgot his northern roots though and developed ‘Brand Devolution’; an approach to connect more deeply with consumers at a regional level that managed to bag him a WPP Atticus Award. :: In 2006 he made his way over to AMV BBDO where he worked on Guinness’s three most successful campaigns to date, created a new pet food category and got Snickers to bring back Mr T. When those weren’t keeping him busy, Alex played an integral role in the ‘Running Club’; an AMV unit dedicated to stretching big ideas into new spaces and channels. He has also worked on a number of new business pitches.

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:: Alex is a brand planner by trade, armed with years of experience across a variety of categories and brands. Back in the day, he was a strategist for CSR brand consultants 3CV in Manchester, developing ethically based campaigns for good northern brands like the Co-operative Bank, the Mines Advisory Group and Opera North. He wrote about how to research ethical consumers in a book called the Ethical Consumer. Best of all, he did some really interesting stuff for Yorkshire Water that produced results for both the brand and the children of Yorkshire.

:: When London beckoned, he winged his way down to Ogilvy to work as planner on fancy global brands like American Express, Lucozade, the WWF and BP. He never forgot his northern roots though and developed ‘Brand Devolution’; an approach to connect more deeply with consumers at a regional level that managed to bag him a WPP Atticus Award.

:: In 2006 he made his way over to AMV BBDO where he worked on Guinness’s three most successful campaigns to date, created a new pet food category and got Snickers to bring back Mr T. When those weren’t keeping him busy, Alex played an integral role in the ‘Running Club’; an AMV unit dedicated to stretching big ideas into new spaces and channels. He has also worked on a number of new business pitches.



:: Click here to see the work »

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