HOME - :: Back in 2006 Alex began as the brand planner on Snickers, a once great brand that needed to reaffirm its role as a staple ingredient in young bloke’s lives. By creating a cult phenomenon rather than an advertising campaign, he helped them achieve just that. :: Snickers was repositioned with a manly, uncompromising attitude and Mr T was brought onboard as the brand spokesman to deliver it. He delivered the brand’s new ‘Get Some Nuts’ mantra through-the-line, making full use of the online playground where Snicker’s target spend so much of their time and the point-of-sale environment which is so important in converting FMCG sales. :: Following launch, the campaign generated something of a cult following. Millions watched it on Youtube, with many even uploading their own version. Thousands joined the Facebook user groups that were set-up in appreciation of it. And (best of all) Liverpool fans started directing a Get Some Nuts chant toward Didier Drogba. :: The follow-up wave of the campaign was another roaring success, whether on TV, online or in the pages of lads’ mags everywhere. 9000 fans on Bebo, 25000 on Facebook and another few million views on Youtube followed. :: Since it launched, Get Some Nuts has helped grow the size of Snickers in the UK by about 10%. Not bad in a declining category. :: What’s more, it’s been exported across countless international markets, helping lodge the brand in youth culture and driving significant sales everywhere it’s run. :: Click here to see the work » -

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:: Back in 2006 Alex began as the brand planner on Snickers, a once great brand that needed to reaffirm its role as a staple ingredient in young bloke’s lives. By creating a cult phenomenon rather than an advertising campaign, he helped them achieve just that.

:: Snickers was repositioned with a manly, uncompromising attitude and Mr T was brought onboard as the brand spokesman to deliver it. He delivered the brand’s new ‘Get Some Nuts’ mantra through-the-line, making full use of the online playground where Snicker’s target spend so much of their time and the point-of-sale environment which is so important in converting FMCG sales.

:: Following launch, the campaign generated something of a cult following. Millions watched it on Youtube, with many even uploading their own version. Thousands joined the Facebook user groups that were set-up in appreciation of it. And (best of all) Liverpool fans started directing a Get Some Nuts chant toward Didier Drogba.

:: The follow-up wave of the campaign was another roaring success, whether on TV, online or in the pages of lads’ mags everywhere. 9000 fans on Bebo, 25000 on Facebook and another few million views on Youtube followed.

:: Since it launched, Get Some Nuts has helped grow the size of Snickers in the UK by about 10%. Not bad in a declining category.

:: What’s more, it’s been exported across countless international markets, helping lodge the brand in youth culture and driving significant sales everywhere it’s run.

:: Click here to see the work »

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